Futura was a German typeface, taken in, made into an American commodity.

未来是一种德文字体，进入美国，成为美国的商品。

Burger King created this custom typeface called Flame, which is inspired by the shapes of its food.

汉堡王创造了这种名为 Flame 的定制字体，灵感来自其食物的形状。

It's even true for other typefaces, like this one.

至其他字体也是如此，比如这个。

And this guy invented the italic typeface.

这个人发明了斜体字体。

And today we call this the italic typeface.

今我们称其为斜体字体。

And this is the typeface Futura.

这是 Futura 字体。

Now imagine if astronauts had to use different typefaces and different systems for each component they had in the space shuttles.

现在想象一下，如果宇航员在航飞用不同的字体和不同的系统。

I can just create a visual typeface for a verbal one.

我可以为口头语创建一个视觉的字体。

Eventually, that overuse changed the kinds of movies that used the typeface.

最终， 这种过度用改变了用该字体的电影类型。

Use a clean simple typeface for signs.

【clean，cleanness】标示牌要选用整齐简洁的字体。

So, okay, so we've got our typeface here.

所以，好的，所以我们在这里得到了我们的字体。

And this is what I love about typefaces, is that all of them tell stories.

这就是我喜欢字体的原因，它们都能讲故事。

Well, font family is another  way of saying typeface.

嗯，字体系列是字体的另一种说法。

I love books–ink print books with marginalia and typefaces and dingbats.

我喜欢书籍-有批注、印刷和装饰字体的墨迹本。

It was sold as " the typeface of our time." This thing was modern.

它被称为“我们时代的字体”。这东西很现代。

A typeface for creating sparklines in text without code.

一种用于在文本中创建sparklines（微图表）而无需编写代码的字体。

It's become the typeface of horror movies, B-movies, and also the straight-to-video ones.

它已成为恐怖电影、B 级电影以及直接制作视频的字体。

In fact, this whole system carries through with the way that the typeface was designed.

事实，整个系统都是按照字体设计的方式进行的。

So in some ways, this German typeface on an American plaque perfectly mirrors what happened with the technology.

所以在某种程度，美国牌匾的这种德文字体完美地反映了这项技术所发生的一切。

The rise and fall of Trajan illustrates the downside of digital typeface.

Trajan 的兴衰说明了数字字体的缺点。